Business Excellence Seminar: Effective Marketing
Sponsored By:
Limerick Chamber in association with Limerick Chamber Skillnet will host a Marketing seminar where we will discuss the impact marketing can have on a business if used correctly, we will also go through the practical applications that businesses can use in order to properly advertise and market their business. This is a seminar not to be missed, make the change today to increase the promotion of your business and hear from the experts.
Date: Wednesday 21st June
Time: 7:30am-9am
Registration 7:30am, Start Time 7:45am, Finish 9am.
Location: The Absolute Hotel, Sir Harry’s Mall, Limerick.
Cost: Free to all Members €20 fee to all Non-Members
Our key speakers for this event will be:
Professor John Fahy, University of Limerick:
An award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He has a distinguished track record in the fields of marketing and business strategy and is particularly known for his work in the area of marketing resources and capabilities. Other current research interests include customer value, evolutionary perspectives on marketing and strategic decision making. He is the author of dozens of articles on marketing and strategy that have been published in leading titles including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and Sloan Management Review. His best known work – a Journal of Marketing article on sustainable competitive advantage has been cited over 175 times. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference. He is on the Executive Committee of the European Academy of Marketing.
Professor Fahy is also a renowned teacher with a particular expertise in working with MBA and executive groups and he was awarded the prestigious Shannon Consortium Teaching Excellence Award in 2012. His skills have been in demand around the world and he has taught in Australia, Japan, Hungary, Ireland, New Zealand, Singapore, Switzerland, United Kingdom and the United States. The focus of his executive work is on bridging the gap between academic insight and the commercial realities facing organisations and he has been extensively involved in both open and in-company programmes in Ireland and the UK. As part of this activity he is the author of several award winning business case studies and of two books including the best-selling Foundations of Marketing co-written with David Jobber which is now in its fourth edition. Professor Fahy holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College.
Kevin Meaney, Managing Director, Agent Digital
AGENT Digital was founded in 2007 by Kevin Meaney who has over 10 years Digital Marketing experience both in Europe and Internationally. In 2006 Kevin completed a Masters in Interactive Multimedia from the University of Limerick in Ireland. Shortly afterwards Kevin founded his agency.
AGENT Digital is a full service digital agency, based in Limerick and in Dublin. AGENT Digital’s approach is to: listen, strategise, deliver. Kevin explains:“We listen to our clients’ goals; we create a strategy to achieve those goals; and deliver that strategy through our range of services, such as Design, Development, Video Marketing, and Digital Marketing, which includes Search and Social Marketing” AGENT Digital are digital Change AGENTs that believe in challenging digital to the limit, to deliver the best for their clients, which include multinationals, universities, institutes and SMEs, nationwide and internationally, including The Body Shop, Smurfit Kappa and RTÉ.
To Book a place on this event please follow the link www.limerickchamber.ie (events) or contact Limerick Chamber Events Manager Caoimhe Moloney cmoloney@limerickchamber.ie/ 061 217607
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