MailChimp Training

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MailChimp Training

Event Location / Date & Time: 09:30 -01:30, The Savoy Hotel, Limerick

Seat Rate: 8

Remaining Places: 3

Course Overview:

This course will show participants how to set up your account, import existing client lists, create sign-up forms and manage your lists. Attendees will learn how to put together your own company templates, understand the reporting features of Mailchimp and utilise the information to pass genuine sales leads on to your sales and marketing colleagues.

Course Content

Getting Started with MailChimp

  • Setting up an account
  • Creating a subscriber list
  • Importing your subscribers
  • Integrating your Mailchimp account with social media

Creating and Sending Campaigns

  • Working with templates
  • Starting your first campaign
  • Customising a campaign template
  • Testing your campaign before sending
  • Reviewing your campaign results

Working with Sign-Up Forms

  • Introducing sign-up forms
  • Customising response emails for your audience
  • Adding the sign-up form to your website

Working with Subscriber Lists

  • Updating a subscriber list
  • Using segments
  • Using groups
  • Engaging Your Subscribers
  • Creative ways to grow your subscriber list
  • Engaging top subscribers
  • Improving your click and/or open rates

Reports and Sales Opportunities

  • Analysing data
  • Creating KPIs for your email campaigns
  • Using clicks as sales leads
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To find out more information or to discuss how Limerick Chamber and Limerick Skillnet can aid you in your business and training needs please contact us.

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